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DIE SOON
Die Soon got kick-started by accident …
Basically, I fucked a loser and thus a business was born.
Die Soon came about after a lover of mine refused to return my clothes from his home when we chose to end our love affair. Being the emotional and intellectual creature that I am, I used his lemons to launch a lemonade business, if you will. I realized that the clothes he left at my place were significantly cooler than the ones I left at his. I said, fuck it - Imma keep his shit, cut it up, then serve a look on this asshole. So I did it, and here we are.
I take the clothes of the customer’s exes and create an outfit of their choice. They choose any outfit that inspires them and I make that shit happen. The garments are then sent back to them with two tags inside: one with the Die Soon logo and another that simply says, “Thanks, (insert ex’s name here).” Lol, clever, I know. Along with the revamped outfit, they receive a little bottle with goodies, trinkets, and a message written specifically for each customer.
Why this name — Die Soon? I knew you’d ask.
issue 11
“Die Soon ... for the ones who want to move on from the pain but also keep a little bit of memory of the good.”
During the deepest rock bottom of my depression thus far in my 27 years, ‘Die Soon,’ was my mantra; born from the days that my mental illness was beyond winning. I would be around a world of people in bustling New York City, feeling that not one, in all of these millions of people, know how fuckin’ bad this hurts. How everything just hurts. I’d think in my head, “They have no idea that I'm not gonna survive this depression ... that I’m gonna die soon”. And I'd just repeat the last two words, in my head, over and over again, for hours some days, so much so that it just ... stuck with me. Stuck with me from the moment it came out of my mouth — until now.
Another line within Die Soon that will be released in the coming months is a leg and arm garter line. Garters and leg/arm bands for those like me, who have scars of the past that they want to cover in an alternative and creative way. Sometimes we just don’t want our war wounds to be exposed to certain people, places, and energies. Feel me?
Die Soon was manifested many lives before, a manifestation that did not come to fruition until this idea of revamping exes’ “left behinds” into looks to be served came about. And it was right on time. They say, “God may take awhile, but he’s always on time”.
All in all…
Die Soon is a tribute to those of us who have survived many levels of hell and heartbreak and the strength that came from them all. A mantra that manifested a fashion line for the ones who want to move on from the pain but also keep a little bit of memory of the good.
And that's it.